In your role, you're planning and executing strategies for scaling the digital performance marketing efforts for all our products in Germany, and later Europe. You will work closely together with our marketing manager as well as sales; and also in a broader sense with the product and engineering team. In particular, you will …
Create a MarTech setup for detailed attribution, automation, and rapid budget optimization across all channels.
Set up, manage, and optimize marketing automation workflows using HubSpot and MailChimp. Support marketing in designing and executing campaigns that align with customer journeys.
Plan, execute, and optimize performance marketing strategies for all products and efficiently scale budgets for all campaigns.
Support marketing and sales to achieve our growth KPIs (MoM Recurring Revenue Growth, CAC/LTV Ratio).
Work with Head of Sales and Marketing Manager to improve conversion rates and develop new acquisition funnels.
Language Proficiency: Fluent in both German and English (mandatory).
Experience: Minimum of 2 years in digital marketing, with knowledge of MarTech setups / benefits of tooling infrastructure. Strong technical understanding of attribution and knowledge of marketing mix modeling.
Technical Skills: Proficiency in HubSpot, MailChimp, Google Analytics, Google Ads, and other relevant digital marketing tools.
Analytical Skills: Strong ability to interpret data and generate actionable insights to improve marketing performance.
Communication Skills: Excellent verbal and written communication skills in both German and English.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
International Team: Be part of a multicultural team with diverse backgrounds and languages.
Professional Growth: Opportunities for career advancement and continuous learning in a dynamic, growing company.
Client Impact: Work with leading e-commerce businesses in Germany, helping them achieve their digital marketing goals.
Collaborative Environment: A supportive work culture that values teamwork and innovation.